New ID for All Flowers, an international group of music labels representing artists and musicians in the fields of streaming, vinyl, sync licensing, publishing, and more.

Like with any ID, we want it to represent the essence of a client, while helping them establish their own lane while being part of a larger ecosystem. The final mark represents many things; growth, water, soil, branches/leaves, wind, doves, sun, and ultimately a botanical symbol for life. The only way we could accomplish something of this nature is through abstraction.

This project was finalized with long-time collaborator, Eric Hurtgen, who brought some of the aforementioned perspective to the piece.

More about All Flowers; A label group, or a reassertion of the record label concept with a constellation of music brands sharing a ‘same soil, water, and sun’ approach which has fostered the success of sister company Secretly Group. All Flowers is driven by decades of shared industry experience, but lacking cynicism, and a desire to give flowers to the best creatives in the game today. Alongside the expanding, imaginative team and roster of Ghostly International, All Flowers Group also includes a new label, drink sum wtr, a true culture brand, and a new label constructed for creatives.

Website by Alright Studio

Design, Direction by Cina Associates